As an experiment, we decided to eliminate our tasting fees. Our sales have increased! And we would rather you spend your money on our fabulous wine rather than a tasting fee.
We came to the conclusion that we were starting off our wine tastings on the wrong note. Having to explain our tasting fee cost ($15) and how you could have it waived ($30 purchase) set a bit of a negative tone. Also, we rarely collect a tasting fee because our wonderful customers almost always buy wine from us. How could they not?
Plus, the wine tasting starts off on such a positive note. Sometimes, people do want to give us something for the tasting, so we point them to our Freedom Kits donation jar. This results in lots more women and girls in the Yakima Valley not having to go through period poverty.
We still charge for our vineyard tours, which are the best in the valley, if not the state. You will learn more than you probably ever wanted to know about growing grapes.
Win-win-win!